We are rolling into the 2nd half of the Email Mastery Series!

In Part 1 we laid the foundation of Email Mastery.

In Part 2 we discussed how to craft newsletters that resonate with your subscribers.

On Email Mastery live, we discussed 4 key milestones for crafting newsletters that resonate with your subscribers.

I mentioned 2 resources for you to check out:

1) I mentioned Anna, the Inbox Whisperer. Check out her newsletter The Empathy-driven Marketing Blueprint. She shares some of the best email copywriting tips I've seen!

2) We talked through how to use AI to help you generate a name for your email newsletter.

Here's the prompt I used to generate newsletter name suggestions in ChatGPT.

Prompt: Suggest 10 names for an email newsletter with the following [goal] for [target audience], incorporating the following [values].

Results:

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Now on to Part 3: Building an Engaged Email Community.

Have you ever wondered what sets apart a profitable email community from the rest?

It's the level of engagement and genuine connections that members share.

An engaged email community not only opens the doors to meaningful interactions but also strengthens your brand loyalty and amplifies your message.

Engaged subscribers are more likely to share your content, purchase your products or services, and become advocates for your brand.

Building a Strong Email List with Engaged Subscribers

The foundation of an engaged email community begins how you acquire your subscribers!Always remember, it's not just about quantity – quality matters!

Freebie Chasers and Nosey Nancys might be great for vanity numbers but they won't help you achieve consistent conversion and they certainly don't contribute to a thriving community.

Start growing your list with the right subscribers by

• Offering a high quality lead magnet
• Capturing subscribers on your website
• Sharing high quality content that attracts your ideal clients

Getting Personal to Build Connections with Subscribers

More often than not, people will connect with other people before faceless brands.

In the pursuit of community building, getting personal is paramount.

Don't put out any business you wouldn't be comfortable with a stranger knowing, but showing the real behind how and why you run your business the way you do makes a difference.

Infuse your emails with personality by

• Sharing relatable stories
• Giving a glimpse behind the scenes
• Being transparent about the highs AND the lows

A little personal touch goes a long way in building trust and fostering connections that last.

Thinking Outside the Inbox

While emails are a fantastic way to communicate with your community, thinking outside the inbox can lead to extraordinary community growth and participation.

Exclusive events that resonate with your subscribers are like the cherry on top of a successful community-building strategy.Whether they're virtual meetups, physical gatherings, or aligned events with shared interests, these occasions provide a platform for your community members to interact in real-time.

Embracing multiple avenues for community connection ensures you're reaching your people where they feel most comfortable and provides opportunities to create connections that last a lifetime.

Got questions about building an engaged email community?

Reply to this email to submit your question and I'll answer it live on Instagram this Saturday at 10 am EST. Set a reminder to join me!

In the next and final part of the Email Mastery Series, we're gonna be talking about why its so important to build this engaged community!

Chelsea

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